Areas of Emphasis
Students may select from six emphasis areas including club management, event planning, food and beverage, human resources, Lodging and Tourism.
What You'll Learn
The program gives students a broad education enabling graduates to successfully operate tourism businesses, manage parks and outdoor recreation ventures while successfully serving the tourism and recreation needs of the public
Courses and Requirements Hospitality Restaurant and Tourism Management in CASNR
View the bulletin for information on courses, department admission, major requirements and jobs of recent graduates.Undergraduate Bulletin
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Every hotel, convention center, food service, and tourism organization needs talented, energetic and people-oriented professionals. The Bachelor of Arts in Hospitality, Restaurant & Tourism Management is offered jointly through the College of Agricultural Sciences and Natural Resources and the College of Education & Human Sciences.
The Masters Tournament at Augusta National Golf Club in Augusta, Georgia is considered by many to be the pinnacle of professional golf.
For the fourth year in a row, students and their professor from the University of Nebraska-Lincoln's Hospitality, Restaurant and Tourism Management (HRTM) program will be working with members, patrons, and staff at Augusta National Golf Club for the 2019 Masters Tournament. The group leaves on April 3, 2019 and begins training at Augusta the next day.
The UNL students and their professor, Shannon Rowen, will serve in a variety of roles in tournament operations at select locations throughout the property. Professor Rowen said, “I’m thrilled to return to Augusta for the fourth year with an excellent group of hospitality students and HRTM alumni. This year, Augusta National has added the Augusta National Women’s Amateur which is a historic event. Working at Augusta is an incredible opportunity and experience for hospitality management majors; we are so thankful for our relationship with Augusta National and the many private donors who make this experience possible.”
About 2,000 hospitality professionals are needed to provide service to participants, members, and patrons of Augusta National during the Masters April 8-14 run. The UNL contingent includes Ashley Keetle, Marissa Sandman, Valan Bellamy, Cayla Williby, Jada Wilbarger, Saidee Weatherwax, Chelsea Wilkinson, Jason Reed, Garrett Bowder, Carsyn Gibbs, Alyssa Martin, Andrew Beringer, Kimberly Pramberg, Sarah Rutt, Abigail Carlson, Allison Thelen, Brogan Kanger, Jennifer Barnard, Yuqing Qiu, Zachary Ostravich, Murray Gilbertsen, Samantha Parde, Lauren Pair, Clara Heltzel, John Silva, Madison Plautz, and their professor, Shannon Rowen.
The UNL contingent will return to Nebraska on Tuesday, April 16. Hospitality, Restaurant and Tourism Management students have a leadership & communication minor and can specialize in club management, event management, lodging, human resources, food and beverage management, and/or tourism. The HRTM major resides jointly in the College of Agricultural Sciences and Natural Resources and the College of Education and Human Sciences. Questions regarding this information can be directed to Shannon Rowen at SRowen2@unl.edu .
Students May Select from Six Emphasis Areas Including:
- Club Management
University of Nebraska-Lincoln offers a comprehensive Club Management program. The curriculum, developed by both industry and academic leaders focuses on advancing the knowledge needed to manage the operations of private club properties and resorts. The field of club management is projected to grow six percent from 2014 to 2024, which will result in about new jobs in the areas such as Events, Clubhouse Manager, Food & Beverage Operations, Controller, and Director
- Event Planning
Event planning may be a good fit if you see yourself planning and participating in amazing events like the Cannes Film Festival, College World Series, professional sporting events, concerts, conferences or corporate travel. From the basics to the advanced elements of the industry, you can specialize in the topics of events that are the most interesting to you, such as budgets and site selection, contracts, vendors, negotiations, promotions, food and beverage management, weddings and conferences.
- Food and Beverage
Food and Beverage Management prepares you for leadership roles in a dynamic and growing industry. Educational course work includes and emphasis on management and leadership, food preparation, sanitation, safety and hygiene, food science and nutrition, food and beverage service, quantity food production, cost controls, purchasing and material management, event management, marketing, catering and wine selection and service.
As hospitality organizations have become increasingly aware of the importance of attracting, building and retaining the best representatives for their workforce, they have looked to invest in human resources leaders. Human resource professionals connect an organization's most important assets, its people, to products and services produced through value-added activities, such as:
- talent management
- training and development
- change management
- employee relations
- complaints and grievances
- employee rights
- health and safety
- strategic planning
The emphasis in lodging prepares you to enter management or entrepreneurial positions in resorts, restaurants, hotels, inns, or bed and breakfast enterprises. Site visits, and visits from industry leaders who discuss current trends, bring an entrepreneurial approach to learning. You will learn to address current industry needs through exposure to current issues, such as:
- efficient hotel operation
- business ethics
- financial control
- marketing principles
- human resource management
- resort development
Tourism may be the right fit if you would like to work in a growing, dynamic, global industry offering tourism, travel, cultural and educational experiences. Tourism is now one of the world’s biggest and fastest growing sectors. With this rapid growth, demand for people with the right qualifications is high. This emphasis area will prepare you for managerial positions in the tourism industry, including convention centers, event tourism, travel agencies and/or destination management organizations. You will learn marketing and management aspects of entrepreneurial tourism development through investigation of cultural, economic, and demand functions that affect modern tourism promotion and progress.
What You'll Learn
Graduates of agricultural leadership, education and communication – Leadership Option will be able to:
MAJORS IN HOSPITALITY, RESTAURANT & TOURISM MANAGEMENT WILL BE ABLE TO:
- Apply leadership development strategies for hospitality organizations.
- Utilize management principles of planning, organizing, evaluating and controlling in hospitality organizations: Lodging, Events, Food & Beverage, and Tourism.
- Demonstrate ethical behavior in decision making, leadership and management in the hospitality industry.
- Apply legal precepts as related to hospitality Industry issues.
- Apply human resource principles in the hospitality industry.
- Utilize principles of financial management in budgeting, investing and capital planning.
- Human Resources
- Club Management
- Event Planning
- Food and Beverage Management