Ag Communications

2017 Scenario:  

District Qualifier Media Plan Scenario (100 points/Team)

Teams will play a role of communication consultants and will develop a media plan for an assigned scenario which has a client and a budget of $5,000.  The client in this case is a local FFA member who has a story to tell about their involvement in agriculture and FFA. The story merits communication to the public. The media plan describes how this is to be done.   

Purpose

The purpose of the Agricultural Communications Career Development Event is to provide individuals with basic communications skills necessary to take advantage of career opportunities in agricultural communications. Public communications about agricultural products, practices and policies are essential to the future of agriculture. Students who are equipped with strong communication skills and who can use a variety of media to help the public understand issues related to the agricultural industry have a bright future in the job market.

The Nebraska State Agricultural Communications CDE, as a simplified version of the national event, includes these 2 elements.

  • Media Plan (qualifier and counted in final team score) and
  • Individual Practicum Events during the State FFA Convention.

Superintendent/s:

Roger Terry
108 Ag Communications Building
Lincoln, NE 68583-0924
402-472-2817
 rterry2@unl.edu

Jenny Gravely
105 Ag Communications Building
Lincoln, NE 68583-0924
402-472-2808
jgravely2@unl.edu

Event Information

District Qualifier Media Plan
Submission deadline: February 15, 2017

In order to compete in the 2017 Nebraska Agricultural Communications CDE schools must submit a Media Plan by February 15, 2017. The Media Plan must be submitted electronically in PDF format to the CDE co-superintendent:  jgravely2@unl.edu.

A penalty of 10% will be assessed for documents received after the deadline.

NOTE: If a district decides to host their own competition, the district chairperson must notify Matt Kreifels no later than January 15.

District Qualifier Guidelines

The Media Plan must address the scenario as described and meet the same criteria as the National FFA rules and will be judged using the same rubric. Please see Team Activity - Agriculture-related Media Plan Guidelines and Requirements PDF document for media plan guidelines and requirements. For additional help in creating the media plan, please see the Resources section below.

NOTE: The Cover page must include the Title of the media plan, CDE name, Chapter name and Nebraska Agricultural Education District number, team member names and year.

The state judging committee, organized by the CDE superintendents, will identify the top two teams per Agricultural Education District, which will qualify for the state competition. Additionally, wildcard teams will be selected to have up to 26 teams to compete at the state event.

Districts may choose to host their own competitions to determine their two qualifying teams; however, those teams must also submit their Media Plan to the state superintendents. Any other teams who submitted plans from said districts will also be considered for the wildcard entries.

NOTE: The media plans that are submitted will also be calculated into the team's score (100-point scale) at the state event. All media plans (including those submitted through a district-run qualifying event) will be judged by the state judges. Scores given by state judges will be used for the state event team score.

For more information visit the General Rules & Eligibility page.

Individual Practicum Events

Event Schedule

Date: Wednesday, April 5, 2017
Check-in: 12:30 p.m.
Press Conference Begins: 1:00 p.m.
Individual Practicums Begin: 1:30 p.m.
Event Concludes: 3:15 p.m.

The practicums will consist of FOUR individual events. Each team must assign a member to one of the areas listed below PRIOR to arriving at the state event. Only the registered participant or registered alternate will be allowed to participate in each practicum.

  1. Journalistic writing
  2. Opinion writing
  3. Web design
  4. Video producer

The event starts with a brief orientation, where the event rules will be reviewed and each team member will receive a press packet of materials provided by the expert speaker.

The expert will give a 20-minute press conference presentation about a current agricultural topic that aligns with the media plan scenario. Participants must bring their own paper and pen/pencil to take notes during the press conference. No electronic devices of any kind, including cell phones, laptop computers, and tablets (e.g., iPad) will be allowed during this portion of the event (this rule will be strictly enforced).

Following the 20-minute presentation, the non-writer team members will be dismissed to their locations to complete their assigned practicum.

After the dismissal of the Web design and Video producer team members, the writers will be involved in a 10-minute question and answer (Q & A) period with the expert/speaker. Each writer will stand to be recognized before asking his or her question. Writers may ask more than one question; however, the expert will attempt to answer questions from as many different participants as possible Again, no electronic devices of any kind, including cell phones, laptop computers, and tablets (e.g., iPad) will be allowed during this portion of the event (this rule will be strictly enforced). Upon completion of the 10-minute Q & A session, the writers will be dismissed to complete their practicum.

NOTE:  Internet access will ONLY be allowed for the Web design practicum participants.

Journalistic Writing
2017 - Press Release

Writers are to write a journalistic piece based on the press packet and information that was gathered in the press conference. It should be written for an appropriate audience, have a strong focus and lead (opening paragraph) and include a headline. The story will then be word processed by the student on a computer and turned in to be scored. Participants will have 90 minutes to complete the practicum.

Required Supplies

  • Pencil/Pen and paper for taking notes
  • Laptop with USB drive and ample battery or an AC power adapter
  • Flash drive for use in printing final projects within the 60-minute time period.
    NOTE: Documents must be Microsoft Word compatible format for printing.

Opinion Writer
2017 - Blog post (250-300 words)

Writers are to write a piece that takes a position and support it with evidence based on the press packet and information that was gathered in the press conference. It should be written for an appropriate audience, have a strong focus and lead (opening paragraph) and include a headline. The story will then be word processed by the student on a computer and turned in to be scored. Participants will have 90 minutes to complete the practicum.

Required Supplies

  • Pencil/Pen and paper for taking notes
  • Laptop with USB drive and ample battery or an AC power adapter
  • Flash drive for use in printing final projects within the 90-minute time period. 
    NOTE: Documents must be Microsoft Word compatible format for printing.

Web Design
2017 - "develop a WordPress site"

Each designer will use the press packet and information that was gathered in the press conference to develop a WordPress site. The objective is to communicate the press conference speaker's organization through appropriate design, navigation and use of provided photos and graphics. The designer may use the provided WordPress templates or customize the template. Each participant will have 90 minutes to complete the practicum.

Required Supplies

  • Pencil/Pen and paper for taking notes
  • Laptop with ample battery or an AC power adapter
  • Wi-Fi connection

Practicum Submission

  • The domain name for the WordPress site will be given to the participant by the event monitor or superintendent at the beginning of the 90-minute time period. The domain name must follow the format specified by event superintendent. Instructions on how to set up a WordPress account and the domain name will be given at the beginning of the practicum.

Video Producer
2017 - Create a 60-90 second video that promotes the client's product or service

Students will be given a selection of video clips, photos, and music and will create a 60-90 second video that promotes the client's product or service. Students will not be recording a voice track. Participants will have 90 minutes to complete the practicum. Students will need to provide own headphones.

Required Supplies

Practicum submission

  • Video file MUST be saved in Windows MPEG or Apple MP4 or MOV format and saved to the Flash drive given to the participant by the event monitor or superintendent.
  • Flash drive with Practicum submission file is returned to the event monitor or superintendent within the 90-minute time period.

For additional help in preparing for the individual practicums, please see the Resources section below.

CDE Scoring Summary
Individual Practicum ScoreTeam Score
Journalistic Writer Practicum 100 points 100 points/team
Opinion Writer Practicum 100 points 100 points/team
Web Design Practicum 100 points 100 points/team
Video Producer Practicum 100 points 100 points/team
Media Plan 100 points/team
Total Team score possible 500 points


Team Score Tiebreaker:

Team ties will be decided based on individual practicum performances. The Jouralistic Writer score will be used first, followed by the Opinion Writer, Web design, and Video producer scores.

Awards

Awards will be presented during the CDE, LSE & Agriscience Fair Awards Ceremony. Awards will be presented to individuals and teams based upon their rankings.

References/Study Information

Specific Event section information from the National FFA Career Development Events 2017-2021 Agricultural Communications Handbook document (PDF 675KB).

For instruction on communication and writing skills, you may also want to consider collaborating with teachers in other areas such as English or Journalism.

Media Plan

  • Team Activity - Agriculture-related Media Plan Guidelines and Requirements
  • Media Plan Proposal Scorecard
  • Sample Plans
    NOTE: The Media plan guidelines have been revised for 2017.
    • Media Plan from the 2015 CDE (PDF 891KB)
      This plan placed 1st in the judging because the topic matched the criteria of "publicity for an innovative agricultural practice " and the plan focuses on promotion of the project. This plan contains all the elements as described in the Team Activity - Agriculture-related Media Plan Guidelines and Requirements document.
    • Media Plan from the 2014 CDE (without cover page) (PDF 733KB)
      This plan placed 1st in the judging because the topic matched the criteria of "publicity for a FFA service project" and the plan focuses on promotion of the project. This plan contains all the elements (except the Reference page) as described in the Team Activity - Agriculture-related Media Plan Guidelines and Requirements document.

Individual Practicums

Related Resources